Vietnam agricultural producers leverage digital tools to boost product value

Vietnamese agricultural producers are increasingly utilizing digital platforms and supply chain integration to enhance the value and export potential of local specialties.

In Binh Lieu, the Binh Lieu Trading and Service Joint Stock Company is using social media and digital storytelling to promote its dong miến (arrowroot vermicelli). By sharing authentic videos of harvesting and production processes, the company connects directly with consumers, transforming a local staple into a recognized specialty brand.

Broader efforts to increase export value focus on strengthening links between farmers, cooperatives, and enterprises. Successful models include the production of Séng Cù Than Uyên rice and Shan Tuyết tea, where businesses provide technical support and stable procurement. Experts emphasize that for products like Hữu Lũng custard apples to reach modern distribution systems, improvements in packaging, branding, traceability, and preservation are essential to meet international standards.