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6 clusters · 11 sources · 32 days · First seen · Last updated

Vietnam OCOP program development

Overview

The One Commune One Product (OCOP) program in Vietnam is showing diverse regional outcomes as provinces work to scale local production. Hanoi has emerged as a leader by diversifying into handicrafts like rattan and bamboo, supported by financial rewards and branding assistance. However, other regions have faced different hurdles. Nghệ An province has struggled with market stability, where producers of specialty items like sweet melon and ginger remain heavily dependent on middlemen and face price volatility. More recent developments show a shift toward internationalization and technological integration. Provinces such as Phu Tho and Thanh Hoa are upgrading product quality to reach global markets, including Taiwan, Japan, China, and the Middle East. Efforts are increasingly focused on digital transformation, utilizing QR codes for traceability and transitioning toward organic cultivation methods. Agricultural cooperatives are now driving this expansion through standardized production and trade promotion. In Ha Tinh, the Nguyen Lam Production, Trade and Service Cooperative has exported 4-star OCOP certified sesame rice crackers to Japan. In Phu Tho, cooperatives are reducing dependence on traders by organizing raw material zones. Recent efforts in Thái Nguyên have utilized digital platforms, such as a 120-minute livestreaming event on TikTok and Facebook, to showcase safe agricultural products from 16 cooperatives. Similarly, An Giang province held a promotional event in Hà Nội to introduce regional specialties like fish sauce and bird’s nest products through a combination of direct sales and digital livestreaming. In the first phase of 2026, Phu Tho province officially recognized 15 new OCOP items. In Hưng Yên province, the program has further enhanced product value through processing and digital sales. Tuấn Vũ Foods has developed processed Đông Tảo chicken products, with approximately 80% of output sold via digital channels like Facebook, Zalo, and TikTok.

Entities

Phú Thọ Province · Hanoi · Tiên Châu Phố Hiến Cooperative · Hoai Trung Tea Co., Ltd. · Hà Nội

Timeline

  1. 3 days ago

    [BUSINESS] 2 sources
    OCOP program enhances value of Vietnamese agricultural products

    Vietnam's OCOP program is boosting the value of local agricultural products through standardized processing, branding, and digital sales, benefiting rural communities in provinces like Hưng Yên and Phú Thọ.

  2. 14 days ago

    [BUSINESS] 2 sources
    Vietnam's OCOP program shifts focus to quality and digital markets

    Vietnam's OCOP program is evolving to prioritize product quality and digital integration, helping rural economies in Quang Tri and Hanoi expand through e-commerce and improved brand value.

  3. 16 days ago

    [BUSINESS] 4 sources
    Phu Tho recognizes 15 new OCOP products for 2026

    Phu Tho province has certified 15 OCOP products for the first phase of 2026, including six 4-star and nine 3-star items, to promote local specialty goods.

  4. 18 days ago

    [BUSINESS] 5 sources
    Vietnam provinces promote agricultural products via digital trade

    Vietnamese provinces are utilizing livestreaming and trade promotion to expand markets for OCOP agricultural products and local specialties through digital transformation.

  5. 21 days ago

    [BUSINESS] 2 sources
    Vietnamese provinces upgrade OCOP agricultural products for global markets

    Vietnamese provinces are upgrading OCOP agricultural products through technological innovation, standardized production, and improved traceability to expand into international markets.

  6. about 1 month ago

    [BUSINESS] 2 sources
    OCOP program drives growth in Hanoi while Nghệ An faces market challenges

    Vietnam's OCOP program shows diverse results: Hanoi leads with thousands of certified agricultural and handicraft products, while Nghệ An struggles with market stability for its certified goods.

Sources

baochinhphu.vn · baohatinh.vn · baolaocai.vn · baophutho.vn · doanhnghiephoinhap.vn · nhandan.vn · nnmt.net.vn · phunuvietnam.vn · thuonghieusanpham.vn · vietnamplus.vn · vtv.vn

This summary has been updated 5 times: see revision history