Vietnam e-commerce project enters phase 2 to target European markets

The second phase of the project ‘Accessing the European Market through E-commerce’ has officially launched in Vietnam. The initiative is a collaboration between the ITC SheTrades initiative, the Vietnam Trade Promotion Agency (Ministry of Industry and Trade), and the Embassy of the Kingdom of the Netherlands in Vietnam.

Following a successful first phase from 2024 to 2025—which trained over 200 enterprises and helped 32 businesses establish storefronts on Alibaba.com—the second phase will focus on enhancing digital capabilities for women-led small and medium-sized enterprises (SMEs). The goal is to help these businesses meet European standards, build brands, and integrate more deeply into global value chains through cross-border e-commerce.