Vietnam launches domestic product promotion program for 2026-2030

Vietnam has approved the “Vietnamese Goods for Vietnamese Consumers” program for the 2026-2030 period. Signed by Standing Deputy Prime Minister Pham Gia Tuc, the initiative aims to build a competitive ecosystem of high-quality domestic products and strengthen consumer confidence.

The program sets ambitious economic targets, including an average annual growth rate of 14% to 15% in total retail sales of goods and consumer service revenue, aiming to reach approximately $523 billion to $543 billion by 2030. Within this timeframe, Vietnamese products are expected to account for over 80% of offerings in supermarkets and shopping centers, and more than 60% in traditional distribution channels.

A significant focus is placed on digital transformation. The government targets having more than 70% of small and medium-sized enterprises (SMEs) in consumer goods manufacturing adopt e-commerce. E-commerce revenue is projected to grow by 23% to 25% annually, potentially reaching $93 billion to $97 billion by 2030. To support this, a national digital platform will be developed to integrate data regarding businesses, product quality, traceability, and consumer feedback.