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2 clusters · 4 sources · 8 days · First seen · Last updated
Vietnam retail and consumer goods market developments
Overview
Vietnam has initiated a long-term domestic product promotion program for the 2026-2030 period. Approved by Standing Deputy Prime Minister Pham Gia Tuc, the “Vietnamese Goods for Vietnamese Consumers” initiative seeks to build a competitive ecosystem for high-quality domestic goods. The program targets an annual growth rate of 14% to 15% in retail sales and aims for Vietnamese products to comprise over 80% of supermarket offerings by 2030. A key component involves digital transformation, with goals for increased e-commerce adoption among small and medium-sized enterprises.
Concurrently, the retail market is seeing increased demand for imported goods, specifically from the United States. Driven by an expanding middle class, the “Taste of USA 2026” programme was launched by MM Mega Market Vietnam in collaboration with the US Department of Agriculture and the US Consulate General in Ho Chi Minh City. This event showcases hundreds of US products, including dairy, meat, and fruit, as consumers increasingly prioritize product origin and traceability.
Entities
Vietnam · US Consulate General in Ho Chi Minh City · MM Mega Market Vietnam · Pham Gia Túc · Nguyen Duc Toan
Timeline
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[BUSINESS] 3 sourcesVietnam retail market sees rising demand for US agricultural products
The “Taste of USA 2026” programme in Vietnam showcases over 450 US products, highlighting rising demand for US agricultural imports among Vietnam's growing middle class.
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[BUSINESS] 3 sourcesVietnam launches domestic product promotion program for 2026-2030
Vietnam's new 2026-2030 program aims for 14-15% annual retail growth and seeks to ensure domestic goods comprise over 80% of supermarket offerings through digital integration and brand strengthening.
Sources
en.vietnamplus.vn · es.vietnamplus.vn · fr.vietnamplus.vn · zh.vietnamplus.vn