Vietnam leverages cultural diplomacy for global standing

Vietnam is utilizing cultural diplomacy to strengthen its international standing and promote human-centered development, according to Jonathan Wallace Baker, the UNESCO Representative to Vietnam. The country possesses a robust foundation for these efforts, including nine UNESCO World Heritage sites, 17 elements of Intangible Cultural Heritage, and four cities within the UNESCO Creative Cities Network.

National policy has increasingly integrated cultural industries, with official targets aiming for these sectors to contribute approximately 7% of the nation's GDP by 2030 and up to 9% by 2045. Baker noted that culture serves as a practical tool for international dialogue, allowing Vietnam to build mutual understanding and long-term cooperation through a narrative of resilience, coexistence, and respect for diversity.