Vietnam marks milestones in National Brand and product quality programs

Vietnam is marking significant milestones in its domestic branding and product quality initiatives. The Ministry of Industry and Trade has recognized 499 products from 227 enterprises as Vietnam National Brands for 2026. According to Brand Finance, the value of the Vietnam National Brand reached $462.279 billion in 2026, a 45.14% increase since 2020, ranking the country 32nd out of 193 nations.

To adapt to new economic contexts, the selection criteria for the 10th National Brand cycle have increased the weight of innovation capacity. The score for this category has risen from 180 to 300 points, accounting for 30% of the total evaluation.

Simultaneously, the High-Quality Vietnamese Goods program is celebrating its 30th anniversary. An anniversary festival themed “Pride and Continuity” is scheduled to take place from October 8 to 11, 2026, at Le Van Tam Park in Ho Chi Minh City. The program has evolved to emphasize food safety, nutritional value, and green transformation to meet modern consumer standards.