Vietnam real estate market shifts toward usage‑focused investments

After years of price‑driven growth, the real‑estate market on the outskirts of Hanoi is entering a new filtering phase. Investors are now prioritising projects that can generate cash flow, have sound legal status, and are operationally viable. Prices in former hot spots such as Hòa Lạc, Thạch Thất, Phú Cát and Quốc Oai have fallen 10‑20 % while transaction volume remains low, signalling a move away from short‑term speculation.

Experts forecast that from early 2026 the market will recover selectively, favouring large, legally‑clear developments near industrial zones, metros, and major transport links. Young buyers, especially Gen Z, are seeking affordable homes in satellite towns and suburbs, drawn by improved connectivity from new beltways and highways such as the Hòa Lạc‑Hòa Bình expressway. Areas like Thanh Thủy in Phú Thọ, benefitting from hot‑spring tourism and better road links, are attracting both investors and weekend visitors, with monthly visitor numbers reaching 35‑40 000.

The overall trend points to a shift from speculative “house‑flipping” to a “home‑to‑live‑in” mindset, with demand for properties that can be occupied, rented, or used for long‑term leisure growing across Vietnam.