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[BUSINESS] · Vietnam · 2 sources

Vietnamese banks launch summer promotions with prizes and customer experience tours

Nam A Bank announced a summer promotion running from 8 June to 31 August 2026, offering customers a chance to win a total of nearly 800 million VND in prizes. The program includes 38 awards, highlighted by three travel packages worth 100 million VND each, along with cash‑valued gift sets for participants who meet transaction criteria such as deposits, data top‑ups, and foreign‑exchange services.

VPBank began its "VPBank tới rồi, mở 'lời' ngay thôi" campaign on 13‑14 June in Ho Chi Minh City, with subsequent events scheduled in Hanoi, Da Nang, Can Tho, Thanh Hoá and Huế through August. The tour features financial‑product showcases, entertainment, a two‑story bus tour of local landmarks, and giveaways such as fans, insulated bottles and Bluetooth earphones. Both banks aim to bring their services closer to consumers and boost engagement during the summer season.