Vinamilk and Viettel top Vietnam’s Brand Finance 2026 rankings

Brand Finance published its Vietnam 100 2026 report on 2 July, showing the total value of the country’s 100 leading brands at about $43 billion, an 11 % rise from the previous year. Viettel Group retained the top position for the 11th consecutive year with a brand value of $7.9 billion, while dairy giant Vinamilk held steady at second place with a $2.6 billion valuation and an AAA+ strength rating, marking its fourth year in the No. 2 slot.

The report also highlighted rapid growth in other sectors: Vietjet recorded the fastest brand‑value increase, up 117 % to $906 million, and new entrant Green SM reached $635 million. Several financial institutions, including Vietcombank and Bảo Việt, posted strong brand‑strength scores. Analysts noted the contrast between stable “big‑player” brands and the high‑velocity growth of airlines and tech‑related services.