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[BUSINESS] · United States, Italy · 12 sources

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Part of situation: Vinitaly promotion of Italian wine in the United States (3 clusters)

Vinitaly USA opens in New York to expand Italian wine market

Vinitaly USA Italian wine export Veronafiere Italian Trade Agency New York wine market

The third edition of Vinitaly USA has opened at Pier 36 in New York, featuring 300 Italian wine companies and approximately 2,500 labels. Organized by Veronafiere in collaboration with the Italian Trade Agency (ITA), the event aims to deepen the presence of Italian wines in the United States.

Data from the UIV-Vinitaly Observatory indicates that while 35 million Americans currently consume Italian wine, there is a significant growth opportunity. Out of nearly 90 million regular wine drinkers in the U.S., over 50 million represent a potential consumer base for Italian products. Industry leaders noted that shifting American consumption habits, including trends in mixology and new serving styles, present both challenges and opportunities for Italian wineries.

Regional delegations, including 16 wineries from the Lazio region, are participating to connect with international buyers, distributors, and restaurateurs. The event serves as a strategic commercial tool to support the competitiveness of Italian wineries and strengthen ties with the North American market.

Entities

Alessandro Del Piero · Federico Bricolo · Italian Trade Agency · Lazio · Matteo Zoppas · New York · Veronafiere

Sources

Al via Vinitaly. Usa a New York, 300 imprese e 2500 etichette [www.cagliarilivetv.it]
Al via Vinitaly. Usa a New York, 300 imprese e 2500 etichette [www.ilgazzettinodigela.it]
Al via Vinitaly. Usa a New York, 300 imprese e 2500 etichette [www.ilpubblicista.it]
Al via Vinitaly. Usa a New York, 300 imprese e 2500 etichette [www.dialessandria.it]
Vino italiano negli USA: tra cocktail e nuove abitudini, come cambia il consumo americano [www.igrandivini.com]
Vinitaly. Usa a New York, Del Piero "Preferisco il vino italiano" [www.lacronaca24.it]
Al via Vinitaly. Usa a New York, 300 imprese e 2500 etichette [lecodellitorale.it]
Vinitaly. USA a New York: 50 milioni di potenziali consumatori per il vino italiano [www.nordest24.it]
Al via Vinitaly. Usa a New York, 300 imprese e 2500 etichette [www.vetrinatv.it]
Il vino friulano sbarca a New York: 34 aziende a caccia di nuovi mercati [www.friulioggi.it]
Vino del Lazio, 16 cantine a New York per conquistare il mercato americano - TG24.info [tg24.info]
Vinitaly. USA: il vino italiano punta a 50 milioni di potenziali consumatori che già bevono vino [toscananews.net]