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3 clusters · 42 sources · 15 days · First seen · Last updated

Vinitaly promotion of Italian wine in the United States

Overview

In October 2026, efforts to expand the presence of Italian wine and enotourism in the United States centered on the debut of ‘Vinitaly. USA’ in New York. The ‘wine2wine Vinitaly Business Forum’, held at Pier 36 in Manhattan on October 26–27, aimed to explore the American market through distribution, dining, and tourism. The event, organized by Veronafiere and the Ita-Italian Trade Agency, involved over 1,000 pre-registered buyers from the US, Canada, Mexico, and 35 other nations.

The exhibition featured 300 Italian wine exhibitors representing approximately 2,500 labels. Federico Bricolo, president of Veronafiere, stated the objective was to connect consumers with the regional identities and cultural heritage behind the wine, rather than focusing solely on tastings. He also noted that wine serves as an “economic and cultural lever for relations between Italy and the United States.”

As the event launched, Matteo Zoppas, president of the Italian Trade Agency (ITA), emphasized that New York serves as a “strategic gateway to the broader North American market.” Regional delegations, including 16 wineries from the Lazio region supported by ARSIAL, participated to connect with international importers and hospitality professionals. This initiative follows a strong performance in the US market, which remains the leading foreign market for Italian wine, with export values reaching 1.76 billion euros in 2025.

Italy holds a 30% share of wine volumes in the US, making it the leading supplier by volume and the second by value, trailing only France. Approximately 35 million Americans consume Italian wine, accounting for 41% of total wine consumers, with sparkling wines being the most consumed variety at 42% of the market.

Entities

New York · Veronafiere · Italian Trade Agency · Federico Bricolo · Regione Veneto

Timeline

  1. [BUSINESS] 8 sources
    Vinitaly USA opens in New York to expand Italian wine market

    The third Vinitaly USA event in New York features 300 companies and 2,500 wine labels, aiming to strengthen Italian wine exports to the United States.

  2. [BUSINESS] 16 sources
    Vinitaly. USA debuts in New York to promote Italian wine

    The Vinitaly. USA event debuts in New York on October 26–27, featuring 300 Italian companies to strengthen wine exports to the U.S. market.

  3. [CULTURE] 22 sources
    Vinitaly Business Forum targets US wine market in New York

    The wine2wine Vinitaly Business Forum will target the US market in New York this October, alongside numerous regional food and wine festivals across Italy celebrating local traditions.

Sources

abruzzonews.eu · ameve.eu · appetitomagazine.com · askanews.it · cagliarilivetv.it · cagliaripost.com · casalmaggiore.it · comune.biella.it · controluce.it · cosenzapost.it · dialessandria.it · diningandcooking.com · giornaleadige.it · holidaycoast.it · igrandivini.com · ilfattonisseno.it · ilgazzettinodigela.it · ilgerme.it · ilpubblicista.it · iltorinese.it · lacronaca24.it · lanotiziaincomune.it · metropolisweb.it · nordest24.it · notizie.it · picchionews.it · primapavia.it · qds.it · quibrescia.it · sassuolo2000.it · sferamagazine.it · studio93.it · teleuniverso.it · tg24.info · theknockturnal.com · toscananews.net · tuttoggi.info · veronaoggi.it · vetrinatv.it · vinetur.com · vitatrentina.it · youtvrs.it

This summary has been updated 3 times: see revision history