Itaú Personnalité introduces The Essential Mastercard

Itaú has officially updated its fee schedule to include the Personnalité Mastercard The Essential, a new credit card expected to occupy an intermediate position within its premium product line. The card is associated with a specific plan and carries a monthly fee of R$ 80, totaling R$ 960 per year.

Industry experts suggest the card aims to bridge the gap between standard premium offerings and high-end products like The One. Expected benefits include a potential reward rate of up to 3.5 points per dollar, with specific tiers tied to the customer's relationship level through the Minhas Vantagens Personnalité program. The launch is anticipated to occur in the coming months.

In the broader Brazilian credit card market, competition remains high among cooperative institutions. Products such as the Unicred Visa Ímpar and Sicoob Zenith are noted for their competitive advantages in points, lounge access, and annual fees, targeting the high-income segment.