VisitScotland publishes first guide to Outlander filming locations in Scotland
VisitScotland, in partnership with Sony Pictures Television, released a 40‑page guide titled "Scotland: The Home of Outlander" that lists 48 filming locations used across all eight seasons of the series. The guide also contains a timeline of related Scottish history, sections on Gaelic language, tartan, clans and a feature on Scottish food and drink compiled by medical herbalist Claire Mackay.
The launch forms part of a wider tourism campaign marking the series’ final season, which concluded in May 2026. A £160,000 digital campaign targeting U.S. audiences generated an estimated £790,000 in hotel bookings and about 8,500 flight searches to Scotland. Four carriages of the Caledonian Sleeper train were wrapped with Outlander imagery and a limited print run of the guide is being offered to passengers on those trains. Screen Scotland estimates that Outlander‑related screen‑tourism contributes roughly £161.4 million to the Scottish economy.
Entities: Caledonian Sleeper · Claire Mackay · Screen Scotland · Sony Pictures Television · VisitScotland
Claims
What the coverage asserts, and how well corroborated each claim is across sources.
- [● 3 SOURCES] The Outlander series concluded in May 2026. (Series timeline)
- [● 3 SOURCES] The guide includes sections on Gaelic, tartan, clans and Scottish food and drink prepared by Claire Mackay. (Guide contents)
- [● 2 SOURCES] A £160,000 digital US campaign generated an estimated £790,000 in hotel bookings and 8,500 flight searches to Scotland. (VisitScotland campaign data)
- [● 3 SOURCES] Four carriages of the Caledonian Sleeper train were wrapped with Outlander imagery. (VisitScotland and Caledonian Sleeper)
- [● 3 SOURCES] The guide lists 48 filming locations across Scotland from all eight seasons of Outlander. (Guide contents)
- [● 3 SOURCES] The guide is 40 pages long. (Guide specifications)
- [● 2 SOURCES] Screen Scotland estimates Outlander‑related screen tourism contributes about £161.4 million to Scotland’s economy. (Screen Scotland)
- [● 3 SOURCES] VisitScotland and Sony Pictures Television published a guide titled “Scotland: The Home of Outlander”. (VisitScotland, Sony Pictures Television)