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[SITUATION] · [ACTIVE]

2 clusters · 3 sources · 29 days · First seen 29 days ago · Last updated about 14 hours ago

Categories: CULTURE

Scotland film-location tourism drive

Entities: Caledonian Sleeper · Claire Mackay · VisitScotland · Screen Scotland · Sony Pictures Television

Overview

Scotland has been promoting tourism through upscale golf packages and film-location tours. In late June 2026, VisitScotland highlighted this strategy, noting a focus on both golfing experiences and visits to sites featured in popular media. By late July 2026, the effort materialised with the release of a 40‑page guide to Outlander filming locations. The guide, produced with Sony Pictures Television, lists 48 sites from the series and includes cultural content such as Scottish history, Gaelic language, and local food. A £160,000 digital campaign targeting U.S. audiences generated roughly £790,000 in hotel bookings and 8,500 flight searches, while branded Caledonian Sleeper train carriages further promoted the tour. Screen Scotland estimates that Outlander‑related screen‑tourism now contributes about £161.4 million to the Scottish economy, illustrating the growing impact of film‑location tourism initiatives.

Claims

What the coverage asserts, and how well corroborated each claim is across sources.

[● 3 SOURCES] VisitScotland and Sony Pictures Television published a guide titled “Scotland: The Home of Outlander”. (VisitScotland, Sony Pictures Television)
[● 3 SOURCES] The guide lists 48 filming locations across Scotland from all eight seasons of Outlander. (Guide contents)
[● 3 SOURCES] The guide is 40 pages long. (Guide specifications)
[● 3 SOURCES] The guide includes sections on Gaelic, tartan, clans and Scottish food and drink prepared by Claire Mackay. (Guide contents)
[● 3 SOURCES] Four carriages of the Caledonian Sleeper train were wrapped with Outlander imagery. (VisitScotland and Caledonian Sleeper)
[● 3 SOURCES] The Outlander series concluded in May 2026. (Series timeline)
[● 2 SOURCES] A £160,000 digital US campaign generated an estimated £790,000 in hotel bookings and 8,500 flight searches to Scotland. (VisitScotland campaign data)
[● 2 SOURCES] Screen Scotland estimates Outlander‑related screen tourism contributes about £161.4 million to Scotland’s economy. (Screen Scotland)

Timeline

about 14 hours ago

[CULTURE] 3 sources
VisitScotland publishes first guide to Outlander filming locations in Scotland
VisitScotland and Sony Pictures TV issued a 40‑page guide, “Scotland: The Home of Outlander”, listing 48 filming sites and cultural features, and credited the series with £161 m tourism revenue.
29 days ago

[CULTURE] 2 sources
Scotland boosts tourism with upscale golf packages and film‑location tours
Scotland promotes tourism through a €2,775 luxury golf package at Trump International and guided tours of Outlander and Harry Potter filming locations across the country.

Sources

ca.sports.yahoo.com · dailyrecord.co.uk · standard.co.uk