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[BUSINESS] · Italy · 29 sources

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Vittorio Frescobaldi, Tuscan wine industry leader, dies at 97

Marchese Vittorio Frescobaldi, a prominent figure in the Italian wine industry and a member of the 31st generation of his family's historic winemaking dynasty, has died in Florence at the age of 97.

Frescobaldi was instrumental in transforming the family business from a traditional agricultural estate into a modern, internationally recognized enterprise. Alongside his brothers Ferdinando and Leonardo, he led the company through a period of significant expansion, focusing on the valorization of Tuscan territories and the conquest of foreign markets. Notable achievements include the 1995 partnership with American winemaker Robert Mondavi, which led to the creation of Tenuta Luce in Montalcino and later the acquisition of Tenuta dell’Ornellaia.

Recognized as a ‘Cavaliere del Lavoro’ in 1977 for his contributions to agriculture, he remained a respected authority in the sector even after passing leadership to his son, Lamberto Frescobaldi. His death has drawn tributes from Italian institutional figures, including the Minister of Agriculture and the President of the Tuscany Region, who highlighted his role in bringing the prestige of Tuscan viticulture to the global stage.

Entities

Florence · Frescobaldi Vini · Lamberto Frescobaldi · Marchesi Frescobaldi · Marchesi de’ Frescobaldi · Robert Mondavi · Tenuta Luce · Tuscany · Vittorio Frescobaldi

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