Vivian Jenna Wilson stars in Desigual anti-AI fashion campaign

Model Vivian Jenna Wilson has fronted the Spanish fashion brand Desigual’s autumn 2026 campaign, titled ‘Born to Disobey’. The campaign features Wilson interacting with a humanoid robot to critique the rise of artificial intelligence and automation.

Wilson, who is the estranged daughter of Elon Musk, used the campaign launch to voice several political and social stances. She criticized the use of generative AI in creative industries, citing its impact on jobs and the environment. Additionally, she addressed the political climate regarding LGBTQ+ rights, stating that transgender individuals are being used as ‘scapegoats’ to distract from economic and geopolitical issues.

Wilson urged the queer community to build support networks and participate in the upcoming US midterm elections, emphasizing the importance of political mobilization in the face of proposed bans on gender-affirming care and the repeal of anti-discrimination laws.