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3 clusters · 15 sources · 6 days · First seen · Last updated

Vivian Jenna Wilson Desigual anti-AI campaign

Overview

Model Vivian Jenna Wilson has fronted the autumn 2026 campaign for the Spanish fashion brand Desigual, titled ‘Born to Disobey’. The campaign uses imagery of Wilson interacting with humanoid robots to critique the rise of artificial intelligence and automation.

Wilson has used the platform to voice opposition to generative AI, arguing that it displaces talented creators in the fashion industry, harms the environment, and replaces genuine human emotion with “plagiaristic colors and shapes.” In addition to her critique of technology, Wilson addressed social and political issues, stating that transgender individuals are being used as “scapegoats” to distract from economic and geopolitical concerns. She also urged the queer community to engage in political mobilization ahead of the US midterm elections.

Promotional materials for the campaign feature Wilson interacting with a malfunctioning humanoid robot named DESI 84. In campaign videos, Wilson is depicted treating the machine in unconventional ways, such as using it as a golf tee or walking it on a leash, to highlight the robot's inability to perform tasks for which it was not trained. The campaign has drawn attention due to the contrast between Wilson’s stance on automation and the technological ventures led by her father, Elon Musk.

Entities

Desigual · Elon Musk · Vivian Wilson · Vivian Jenna Wilson · PSG

Timeline

  1. 3 days ago

    [CULTURE] 6 sources
    Vivian Wilson stars in Desigual campaign against AI

    Model Vivian Wilson stars in Desigual’s ‘Born to Disobey’ campaign, using a malfunctioning robot to critique artificial intelligence and advocate for human creativity and individuality.

  2. 5 days ago

    [CULTURE] 2 sources
    Vivian Wilson stars in Desigual campaign opposing artificial intelligence

    Model Vivian Wilson stars in a Desigual campaign criticizing artificial intelligence for displacing creators and lacking genuine human emotion.

  3. 9 days ago

    [CULTURE] 7 sources
    Vivian Jenna Wilson stars in Desigual anti-AI fashion campaign

    Vivian Jenna Wilson stars in Desigual’s ‘Born to Disobey’ campaign, using the platform to critique AI and advocate for LGBTQ+ rights and political engagement ahead of US midterms.

Sources

advocate.com · e-radio.gr · gayvox.fr · gr.euronews.com · ibtimes.co.uk · madata.gr · n.com.do · novinky.cz · numero.com · oliverwillis.com · otvoreno.me · out.com · pride.com · slovenskenovice.si · wwd.com

This summary has been updated 1 time: see revision history