Vivo integrates customer service tools into ChatGPT

Vivo has launched a new service integration within ChatGPT, allowing customers to consult information about mobile plans, devices, offers, and other company services using natural language queries. The tool, which functions via a plugin, enables users to describe their needs in plain text rather than navigating traditional menus.

In this initial phase, the tool is limited to information inquiries and support guidance. While the AI provides contextualized responses based on curated data provided by Vivo, it does not yet support direct transactions. Users seeking to purchase services or obtain specific support are redirected to the company’s official channels.

Vivo intends to expand the tool's capabilities in future stages to include direct transactions such as purchasing mobile plans, performing recharges, and accessing duplicate invoices. The move follows a growing consumer trend of using artificial intelligence for product research and comparison.