vivo Philippines launches TikTok challenge to promote V80 Lite

vivo Philippines has launched the ‘AlwaysPowered’ interactive effect on TikTok, a challenge designed to simulate a standard 9-to-6 workday. Participants engage with six YES-or-NO questions by tilting their heads to navigate workday scenarios. As the simulated time progresses, an on-screen battery indicator drops from 100% to 60%.

The campaign highlights the vivo V80 Lite, specifically its 10,000mAh BlueVolt Battery, which is marketed as being capable of sustaining users through long daily routines. One participant who completes the challenge and follows the official contest mechanics on TikTok will be eligible to win a vivo V80 Lite smartphone.