Vodafone Idea launches new Shah Rukh Khan ad campaign

Telecom operator Vodafone Idea (Vi) has launched a new advertising campaign titled ‘Vi Pe Sab Hai VIP’ as part of its broader brand refresh. The campaign features actor Shah Rukh Khan and utilizes a humorous narrative to communicate the company’s service upgrades, digital offerings, and customer benefits.

In the advertisement, Khan’s persona is used to illustrate the idea that Vi’s network improvements and entertainment privileges are available to all subscribers rather than being exclusive to a select few. The campaign aims to signal the company’s ongoing transformation and its focus on democratizing premium network perks and customer experiences.

Developed by the creative agency Ogilvy, the promotional rollout includes television, digital platforms, and out-of-home placements. Avneesh Khosla, Chief Marketing Officer at Vi, stated that the transformation journey is centered on creating better experiences and bringing meaningful benefits to everyone on the network.