Volkswagen launches electric vehicle tour in Italy

Volkswagen Italia, in collaboration with Radio m2o, is launching a national tour titled ‘Volkswagen Electro Vibes powered by m2o Morning Club’. The initiative introduces the ‘soft clubbing’ trend to Italian urban spaces, combining electronic music DJ sets with morning brunch experiences.

The tour begins on August 30 in Riccione at Piazzale Roma, where attendees can enjoy house music alongside breakfast offerings such as coffee and pastries. The event serves as a platform to showcase Volkswagen’s new zero-emission compact electric vehicles, specifically the ID. Polo and ID. Cross. These models are positioned to make electric mobility more accessible, with prices starting at approximately 25,000 euros.

Following the Riccione event, the roadshow will travel to Bari, Pescara, Genova, and Milano, running through September 13. The strategy aims to move away from traditional promotional stands in favor of creating social, informal environments where urban mobility is integrated into daily lifestyle activities.