Wellness and sports industries expand amid rising mental health awareness

The wellness and sports industries are experiencing significant shifts driven by lifestyle changes and a growing focus on mental health. In Indonesia, the local sports brand Nu Fit has partnered with the Court Social Club (CSC) padel community to support athletes in both domestic and international competitions. This move highlights the expansion of the sports industry beyond traditional activities into emerging trends like padel, running, and yoga.

Globally, wellness trends for women are evolving from purely physical workouts to include creative activities and stress management. According to the American College of Sports Medicine (ACSM) Worldwide Survey of Fitness Trends 2026, exercise for mental health has reached the sixth rank in popularity. This shift reflects a broader understanding of the connection between physical and mental well-being. The economic impact of this trend is substantial; the Global Wellness Institute reported that the global wellness economy reached USD 6.3 trillion in 2023 and is projected to approach USD 9 trillion by 2028.