Wendy's opens new Reforma 250 restaurant in Mexico City

Wendy's returns to Mexico City after almost a decade, opening a new outlet at Capital Reforma (Reforma 250) on 4 August 2026. The restaurant will operate from 10:00 a.m. and introduces the brand’s new "Future Fresh" concept, featuring a blue‑dominant visual identity, larger seating areas and digital‑ready design.

The menu keeps Wendy’s classic offerings – burgers such as the Dave’s Single, Dave’s Double and Baconator, fries, drinks and the signature Frosty – but adds a range of special‑edition items. Prices start at about 29 pesos for ice‑cream cones and go up to roughly 275 pesos for larger combos. The launch includes promotional surprises for early visitors, and the new look is expected to be rolled out to other Wendy’s locations across Mexico.