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2 clusters · 5 sources · 5 days · First seen · Last updated

Categories: BUSINESS

Wendy's expansion in Mexico City

Entities: Mexico City · Wendy's · Reforma 250 · Dave's Single · Future Fresh

Overview

Wendy's returned to Mexico City after roughly a decade of absence, opening its first capital‑city restaurant on 4 August 2026 at Avenida Paseo de la Reforma 250 (Capital Reforma). The outlet, operated by franchisee AJ Group, introduced the chain’s new “Future Fresh” format, featuring a blue‑dominant design, digital screens, larger seating for about 40 diners, and a mural by Mexican artist Patricia Santos. The menu kept classic items such as the Dave’s Single, Dave’s Double and Baconator, while adding special‑edition offerings with prices ranging from 29 pesos for ice‑cream cones to about 275 pesos for larger combos. AJ Group plans to roll out up to 50 Wendy’s locations across Mexico City, the State of Mexico, Hidalgo and Morelos, contributing to Wendy’s broader goal of adding more than 60 new restaurants nationwide.

Timeline

  1. 4 days ago

    [BUSINESS] 2 sources
    Wendy's opens new Reforma 250 restaurant in Mexico City

    Wendy's returns to Mexico City with a new Future Fresh restaurant at Reforma 250, opening on 4 August 2026, offering a blue‑brand design and menu items priced between 29 and 275 pesos.

  2. 8 days ago

    [BUSINESS] 4 sources
    Wendy's Opens First Mexico City Outlet in a Decade on Paseo de la Reforma

    Wendy's returns to Mexico City after a decade, opening its first capital outlet on Paseo de la Reforma with a new 'Future Fresh' concept, operated by AJ Group and featuring a mural by Patricia Santos.

Sources

froland.no · mayacomunicacion.com.mx · merca20.com · purpleunicorn.org · sdpnoticias.com