WHIPPED vegan skincare brand launches in Japan

Intel Cosmesi Japan has announced the permanent launch of WHIPPED, a South Korean vegan skincare brand, in the Japanese market. The brand, which draws inspiration from bakery themes, will begin pre-sales on October 16, 2026, at retailers including Cosme Kitchen, Biople, MASH GO GREEN STORE, USAGI ONLINE, and the direct-to-consumer shop MOOD or NATURE.

WHIPPED’s flagship product, the Face Mask Cleanser, is a 3-in-1 item that functions as a cleanser, facial wash, and mask. The brand reports that this product has surpassed 5 million cumulative sales in South Korea and has previously achieved top rankings at major retailers such as The Hyundai Seoul, Kakao Gift, and Olive Young.

The product lineup includes various scents and textures inspired by food, such as Peach Pear Vegan Yogurt and Strawberry Vanilla, utilizing a unique whipping method to create a dense texture. Other offerings include body butters and hair perfume mists.