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2 clusters · 3 sources · 1 days · First seen · Last updated

South Korean beauty brands expanding in Japan

Overview

South Korean beauty and lifestyle brands are expanding into the Japanese market.

Intel Cosmesi Japan announced the permanent launch of the vegan skincare brand WHIPPED, which features bakery-inspired themes and products such as a 3-in-1 Face Mask Cleanser. Pre-sales for the brand are scheduled to begin on October 16, 2026, through various retailers including Cosme Kitchen and USAGI ONLINE.

Simultaneously, BM Smile Japan announced the full-scale launch of ‘wiggly’, the beauty line from the South Korean lifestyle brand ‘wiggle wiggle’. Scheduled to begin on October 9, 2026, the line focuses on a colorful aesthetic with product series such as Matcha and Turmeric cleansers. Distribution will include the WIGGLE WIGGLE. ZIP HARAJUKU flagship store, Amazon, and TikTok Shop.

Entities

BM Smile Japan · The Hyundai Seoul · WIGGLE WIGGLE. ZIP HARAJUKU · wiggly · Intel Cosmesi Japan

Timeline

  1. [BUSINESS] 2 sources
    wiggly beauty line to launch in Japan from South Korean brand wiggle wiggle

    South Korean lifestyle brand wiggle wiggle is launching its beauty line, wiggly, in Japan on October 9, 2026, featuring matcha and turmeric skincare products and cleansing devices.

  2. [BUSINESS] 2 sources
    WHIPPED vegan skincare brand launches in Japan

    South Korean vegan skincare brand WHIPPED is launching in Japan on October 16, 2026, via Intel Cosmesi Japan, featuring its popular 3-in-1 Face Mask Cleanser at retailers like Cosme Kitchen.

Sources

ascii.jp · beautypost.jp · cinemacafe.net