Whole Foods Market predicts 2027 food trends

Whole Foods Market has released its annual food and beverage trends report for 2027, forecasting a shift toward whole-food ingredients, functional nutrition, and sustainability. Key trends identified by the company’s forecasting council include a resurgence of legumes as premium center-of-the-plate proteins, a focus on 'beautrition' (food-as-skincare), and an interest in 'Yōshoku' (Japanese-inspired comfort food).

The report highlights a growing consumer curiosity regarding food origins and a willingness to embrace bitter or unexpected flavors. Additionally, the predictions emphasize 'zero waste 2.0' and ingredient minimalism, suggesting that consumers are increasingly seeking clean labels and simpler, more transparent ingredient lists.