wiggly beauty line to launch in Japan from South Korean brand wiggle wiggle

BM Smile Japan has announced the full-scale launch of ‘wiggly’ in Japan, the beauty line of the South Korean lifestyle brand ‘wiggle wiggle’. The expansion is scheduled to begin on October 9, 2026.

Guided by the concept of ‘MAXIMAL HAPPINESS’, the brand aims to bring its colorful and playful aesthetic to daily skincare routines. The initial product lineup includes two main series: a Matcha line featuring deep pore foam cleanser and capsule cleansing oil, and a Turmeric line featuring gentle glow capsule cleansing oil and foam cleanser. Additionally, the launch includes cleansing tools such as dual cleansing brushes in blue and purple, and a 5-in-1 multi-cleansing device.

Products will be available through various channels, including the WIGGLE WIGGLE. ZIP HARAJUKU flagship store, the official online store, Amazon, Qoo10, and TikTok Shop. The company plans to gradually expand the wiggly product range in the future.