Wimbledon towel craze sparks viral interest and Indian link

The 2026 Wimbledon Championships featured the official Christy‑made green‑and‑purple towels, which became a viral sensation among players. Each towel, woven by a week‑long jacquard process, is kept in stock at around 7,000 units for the two‑week event. Players were reported to take large numbers daily – 457 towels were taken each day in the first six days – turning the souvenir into a coveted item. Women’s singles champion Iga Świątek admitted to “stealing” several towels, saying she will continue because they are the best souvenir, while legends like Roger Federer and Novak Djokovic have also expressed their affection for the towels. The towels' design and production have an unexpected Indian connection, adding another layer of intrigue to their popularity.