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2 clusters · 2 sources · 15 days · First seen · Last updated

Categories: SPORTS

Wimbledon towel craze

Entities: Christy · Iga Świątek · Roger Federer · Wimbledon Championships · Novak Djokovic

Overview

In early July, reports highlighted that the official Wimbledon towels, manufactured in Gujarat, India, were already being treated as prized souvenirs by players. By the end of the month, the towels had sparked a viral sensation: 7,000 units were stocked for the two‑week tournament, with players taking an average of 457 towels per day during the first six days. Prominent competitors such as Iga Świątek, who openly admitted to “stealing” several, as well as legends Roger Federer and Novak Djokovic, expressed enthusiasm for the green‑and‑purple souvenirs. The craze underscored the unexpected Indian connection behind the coveted Wimbledon memorabilia.

Timeline

  1. 4 days ago

    [SPORTS] 2 sources
    Wimbledon towel craze sparks viral interest and Indian link

    Wimbledon 2026's official Christy towels went viral, with players like Iga Świątek “stealing” them; 7,000 stocked and 457 taken daily, and the towels have an Indian connection.

  2. 19 days ago

    [SPORTS] 2 sources
    Wimbledon towels produced in Gujarat, India become coveted player souvenirs

    Wimbledon’s official towels are now made in Gujarat, India after Welspun bought Christy; players often keep them, with about 2,500 missing each year, and surplus towels are turned into tote bags.

Sources

edtimes.in · themirror.com