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[BUSINESS] · Portugal, Brazil, United States · 4 sources

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Part of situation: Culinary and wine industry expansion in Brazil and Portugal (2 clusters)

Wine producers in Portugal and Brazil launch international market expansions

wine exports viticulture international trade Portuguese wine Brazilian wine market

Wine producers from Portugal and Brazil are launching international promotion initiatives to expand their market presence.

In Portugal, the Alentejo Regional Wine Commission (CVRA) is expanding its Alentejo Wine Festival to Salvador and Rio de Janeiro. This follows a 9% increase in export volume to Brazil during the first eight months of the year. The initiative aims to connect producers with Brazilian consumers and industry professionals.

Simultaneously, ViniPortugal is conducting promotional tastings in Houston and San Francisco. These events, part of a 2026 promotion plan, aim to strengthen the visibility of Portuguese wines in the United States by engaging approximately 300 professionals and 500 consumers.

In Brazil, the Rio Grande do Sul wine industry is increasing its footprint at ProWine São Paulo. Represented by Consevitis-RS and Sebrae RS, a collective stand will feature 43 wineries from the Serra Gaúcha, Serra do Sudeste, and Campanha Gaúcha regions to showcase the state's viticultural diversity.

Entities

Alentejo · Comissão Vitivinícola Regional Alentejana · Consevitis-RS · Rio Grande do Sul · ViniPortugal

Claims

What the coverage asserts, and how many sources carry each claim.

  • [○ 1 SOURCE] Exports of Alentejo wines to Brazil grew by 9% in volume during the first eight months of the year. oatual.pt
  • [○ 1 SOURCE] The CVRA views Brazil as a strategic market for Alentejo wines and a key component of its internationalization strategy. oatual.pt
  • [○ 1 SOURCE] Rio Grande do Sul will have an expanded presence at ProWine São Paulo with 43 wineries represented. portalradar.com.br
  • [○ 1 SOURCE] The US tasting events in Houston and San Francisco expect to reach approximately 300 professionals and 500 consumers. sapo.pt
  • [○ 1 SOURCE] ViniPortugal is hosting wine tastings in Houston and San Francisco to strengthen the presence of Portuguese wines in the US market. sapo.pt

Sources

Vinhos do Alentejo rumam ao Brasil com olhos postos na exportação [oatual.pt]
Estande Vinhos Gaúchos reúne 43 vinícolas na ProWine São Paulo 2026 [portalradar.com.br]
Vinhos argentinos são estrelas em evento que une gastronomia e música na Barra [oglobo.globo.com]
Vinhos de Portugal voam até aos EUA para reforçar a presença no mercado norte-americano [sapo.pt]