Winter travel trends highlight snow destinations like Gramado

A recent survey by Booking.com indicates that 14% of Brazilian travelers planning new destinations for 2026 intend to visit snow-related locations this year. Travelers are seeking diverse winter experiences, ranging from traditional skiing and snowboarding to culinary tourism and outdoor leisure.

In Brazil, Gramado in the Serra Gaúcha region serves as a domestic option for cold-weather enthusiasts. The city features Snowland, an indoor snow park that maintains sub-zero temperatures for activities such as skiing, snowboarding, tubing, and ice skating. Other local attractions include outdoor walks at Lago Negro and regional gastronomy.