Wisconsin Democratic Gov. Candidate Kelda Roys Leads Primary Fundraising

State Senator Kelda Roys, the Democratic candidate for Wisconsin governor, reported raising about $1.2 million in the current campaign cycle and holds roughly $400 k cash on hand, matching fellow primary contender Rep. Francesca Hong. Roys has also secured a four weeks of statewide TV exposure and recently purchased a major broadcast spot in Milwaukee, while Hong has not yet launched paid media.

Other primary candidates lag financially: Rep. Joel Brennan has spent most of his funds on ads, former Lieutenant Governor Sara Rodriguez reports only $24 k cash despite significant debt, and Rep. Andy Manske holds $204 k. A right‑wing dark‑money PAC linked to the Republican Governor’s Association is spending over $2 million to support Hong, aiming to split the Democratic vote and improve Republican Rep. Tom Tiffany’s chances. The primary is set for August 11, with incumbent Governor Tony Evers retiring at the end of his term.