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Ferrero announces new product lines for 80th anniversary
To celebrate its 80th anniversary, Ferrero has unveiled five major product innovations for the Italian and international markets during its second Innovation Day. The new offerings span several categories, including the debut of the Wonka brand line, which features chocolates, candies, and eggs.
Other key announcements include Nutella Cookies, a new biscuit variety, and Pain au Nutella, a frozen breakfast pastry. The company is also expanding its Pocket Coffee brand with new chocolate bars and eggs, and will enter the breakfast cereal segment in January 2027 with Eat Natural Granola. Additionally, Kinder Crunchy Cookies have been introduced to the retail market.
Founded in Alba in 1946, Ferrero has evolved from a local producer of Pasta Gianduja into a global ecosystem with over 50 brands and more than 60,000 employees. The group reported a consolidated turnover of 22.3 billion euros as of August 2025, a figure estimated to reach approximately 25 billion euros following recent acquisitions of WK Kellogg Co and CPK.
Entities
Cremona · Ferrero · Giovanni Ferrero · Nutella · Witor’s · Wonka
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 2 SOURCES] The product was developed in Cremona, Italy.
- [● 3 SOURCES] Witor’s launched a new line of pralines called Rondò.
- [● 3 SOURCES] The pralines feature a crunchy chocolate shell and a soft, creamy center.
- [● 2 SOURCES] The raspberry flavor uses a dark chocolate shell.
- [● 3 SOURCES] The product line includes a hazelnut flavor with a milk chocolate shell.
- [● 2 SOURCES] The caramel flavor features a milk chocolate shell and a salty note.
- [● 2 SOURCES] The PNRR legacy includes a broader vision for infrastructure.
- [● 2 SOURCES] Italy is currently able to attract foreign capital.
- [● 2 SOURCES] Public-private relationships are essential for implementing lessons learned from the PNRR.
- [● 2 SOURCES] Hilti Italia held the fifth edition of the Infrastructure Academy in Rome at the Palazzo delle Esposizioni.
- [● 2 SOURCES] Hilti focuses on productivity, sustainability, and safety in its partnerships.
- [● 2 SOURCES] Luigi Ancona serves as the Sales Director of Hilti Italia.