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3 clusters · 34 sources · 25 days · First seen 25 days ago · Last updated 1 day ago

Ferrero brand expansion and product innovation

Overview

Ferrero is pursuing a strategy of product diversification and market expansion across different regions. In the United States, the company announced plans to enter the frozen breakfast market with the launch of Nutella Waffles, which are expected to reach retailers by spring 2027. The move aims to position the brand as a premium, dessert-like option within the breakfast category.

To celebrate its 80th anniversary, Ferrero has unveiled several major product innovations during its second Innovation Day. These offerings include the debut of the Wonka brand line, featuring chocolates, candies, and eggs, as well as Nutella Cookies and Kinder Crunchy Cookies. The company is also expanding into the frozen breakfast pastry segment with Pain au Nutella and the breakfast cereal market with Eat Natural Granola, scheduled for release in January 2027. Additionally, the Pocket Coffee brand is being expanded to include new chocolate bars and eggs.

In the Italian market, the company is focusing heavily on the biscuit and breakfast sectors. Nutella cookies are being launched with a slow-baking process and individual packaging designed for on-the-go consumption, supported by a sampling campaign of 120,000 units across Italy. The Wonka brand expansion will also utilize production capabilities from the company’s acquired UK facility in Alfreton.

Founded in Alba in 1946, the group has grown into a global ecosystem with over 50 brands. Following recent acquisitions of WK Kellogg Co and CPK, Ferrero’s consolidated turnover, which was 22.3 billion euros as of August 2025, is estimated to reach approximately 25 billion euros. In Italy, adjacent markets such as biscuits, ice cream, and breakfast items now generate 8.1 billion euros, more than double the 3.3 billion euros produced by traditional chocolate and Nutella products.

Entities

Nutella · Ferrero · Wonka · Michael Lindsey · Cremona

Claims

What the coverage asserts, and how many sources carry each claim.

[● 3 SOURCES] Witor’s launched a new line of pralines called Rondò. www.mondotv.it
[● 3 SOURCES] The pralines feature a crunchy chocolate shell and a soft, creamy center. www.mondotv.it
[● 3 SOURCES] The product line includes a hazelnut flavor with a milk chocolate shell. www.mondotv.it
[● 2 SOURCES] The caramel flavor features a milk chocolate shell and a salty note. www.mondotv.it
[● 2 SOURCES] The raspberry flavor uses a dark chocolate shell. www.mondotv.it
[● 2 SOURCES] The product was developed in Cremona, Italy. www.mondotv.it
[● 2 SOURCES] Hilti Italia held the fifth edition of the Infrastructure Academy in Rome at the Palazzo delle Esposizioni.
[● 2 SOURCES] Luigi Ancona serves as the Sales Director of Hilti Italia.
[● 2 SOURCES] Hilti focuses on productivity, sustainability, and safety in its partnerships.
[● 2 SOURCES] The PNRR legacy includes a broader vision for infrastructure.
[● 2 SOURCES] Italy is currently able to attract foreign capital.
[● 2 SOURCES] Public-private relationships are essential for implementing lessons learned from the PNRR.

Timeline

1 day ago

[BUSINESS] 2 sources
Ferrero unveils new product lines at second Innovation Day
Ferrero is diversifying its portfolio beyond chocolate, launching new biscuit and breakfast products, including Nutella cookies and Wonka-branded sweets, to drive growth in adjacent food sectors.
3 days ago

[BUSINESS] 32 sources
Ferrero announces new product lines for 80th anniversary
Ferrero marks its 80th anniversary by unveiling new products from brands including Nutella, Wonka, and Kinder, expanding into breakfast cereals and frozen bakery items.
25 days ago

[BUSINESS] 2 sources
Ferrero to launch Nutella Waffles in the United States
Ferrero plans to launch Nutella-filled frozen waffles in the United States by spring 2027, targeting the premium breakfast market with an indulgent, ready-to-heat product.

Sources

askanews.it · beverfood.com · businessonline.it · calabrianews.it · cinquecolonne.it · cn24tv.it · cookaround.com · corcianonline.it · dialessandria.it · entilocali-online.it · espressione24.it · horecanews.it · ideawebtv.it · ilfattonisseno.it · ilponte.com · ilpuntonotizie.it · ilsannioquotidiano.it · insiciliareport.it · karitas.si · ladiscussione.com · lagazzettatorinese.it · lamilano.it · lecodellitorale.it · lifestyle.everyeye.it · mantovauno.it · medianet.at · notizie.it · quotidianodifoggia.it · quotidianodigela.it · radiostudio90italia.it · reggio2000.it · sardegnalive.net · temponews.it · udg.ch

This summary has been updated 2 times: see revision history