Woolworths named official supermarket supporter for Rugby World Cups

World Rugby has announced Woolworths as the official supermarket supporter for the 2027 Men’s Rugby World Cup in Australia and the 2029 Women’s Rugby World Cup in Australia.

The partnership aims to connect fans with global tournaments, increase local community engagement, and promote healthy lifestyles through the retailer's extensive network, which includes over 1,000 stores in Australia and more than 180 in New Zealand.

World Rugby Chief Revenue Officer Michelle Posso stated that the partnership will create new opportunities to enhance fan experiences and involve local communities in tournament activities. Woolworths Chief Marketing Officer Sean Barrett noted that the collaboration offers a way to combine the public's passion for sports with fresh local produce.