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[BUSINESS] · Japan · 3 sources

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Workman and Sanrio announce second character-themed apparel collaboration

Workman is launching its second collaboration with Sanrio, featuring characters such as Hello Kitty and Kuromi. The limited-edition collection, scheduled for release in early October, combines Workman’s functional apparel with Sanrio’s aesthetic under the theme of “high performance meets adult cute.”

The product lineup includes apparel and fashion accessories. Apparel items include long-sleeved T-shirts priced at 1,500 yen, as well as sweatshirts and sweatpants priced at 1,990 yen. Accessories feature items such as boa fleece hooded mufflers (1,790 yen), arm and leg warmers (1,290 yen), and wrap skirts with pouches (2,500 yen).

Designed for daily wear, commuting, or work settings, the collection emphasizes both comfort and style, aiming to provide items that users will want to wear every day.

Entities

Hello Kitty · Kuromi · Sanrio · Workman