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[HEALTH] · Argentina, Brazil, Mexico, Italy, Portugal · 100 sources

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World Breastfeeding Week 2026 launches global campaign to boost breastfeeding

World Breastfeeding Week runs from 1 to 7 August 2026 with the theme “Breastfeeding for a Sustainable Start in Life: Strengthen What Works”. The World Health Organization (WHO) and UNICEF, together with the World Alliance for Breastfeeding Action (WABA), are coordinating a worldwide push that includes free workshops, community events and hospital‑based programmes in dozens of countries.

National health ministries in Argentina, Brazil, Mexico, Italy, Portugal, Germany and others are highlighting the health benefits for mothers and infants, promoting exclusive breastfeeding for the first six months and continued breastfeeding up to two years or more. The campaigns stress that exclusive breastfeeding rates have risen from about 37 % in 2012 to over 47 % today, yet many regions remain below the WHO target of 60 %.

WHO estimates that scaling up breastfeeding could prevent roughly 400 000 child deaths and 140 000 maternal deaths each year. The Pan‑American Health Organization warned that digital marketing of breast‑milk substitutes is influencing families across the Americas, calling for stronger regulation.

Local actions range from free workshops in Argentine provinces and Brazilian “Agosto Dourado” events, to symposiums at the Santa Casa de Passos in Brazil, lactation‑support sessions by Mexico’s IMSS in Baja California, and university‑led talks in Argentina’s Corrientes province. The coordinated effort aims to improve nutrition, reduce poverty and strengthen immune protection for the next generation.

Entities

Alfania Mendoza · Brazil Ministry of Health · Brazilian Ministry of Health · Elena Pajuelo · Instituto Mexicano del Seguro Social (IMSS) · Jasmely Castillo · La Rioja Health Ministry · Lorrany Duarte · Mario Lugones · Ministry of Health of La Rioja · Ministry of Health of La Rioja (Argentina) · Ministry of Women and Child Development (India)

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Un día como hoy… (09:30 h) [www.adnsureste.info]
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