World wine consumption drops 16% from 2019 to 2025

Global wine consumption fell about 16% between 2019 and 2025, shrinking to 2.2 billion nine‑liter cases, according to the Unione Italiana Vini's Wine Observatory presented in Verona. The decline is linked to the pandemic, inflation, U.S. tariffs and deeper shifts in consumer habits toward moderation, health‑focused lifestyles and alternative drinks, making it harder to attract younger drinkers. Asian markets, especially China, failed to meet growth expectations, while gains in South America and Central‑Eastern Europe were insufficient to offset losses in traditional regions. Analysts note early signs of stabilisation and expect the contraction to slow, with demand increasingly directed at premium‑segment wines, prompting the sector to emphasise quality, innovation and added value.