Worten launches first PlayStation Store-in-Store in Iberian Peninsula

Worten, Portugal's largest retailer, has partnered with Sony's PlayStation brand to open the first official PlayStation "Store in Store" on the Iberian Peninsula. The dedicated space is located inside the Worten store at Centro Colombo shopping centre in Lisbon.

The area showcases the latest PlayStation consoles, hardware, accessories, and special‑edition games, and includes high‑end audio‑visual zones where visitors can test products before buying. It will also serve as a venue for exclusive product launches and early‑access events.

Tiago Gomes, Iberian commercial director for Worten, said the initiative reflects the strategic importance of gaming for the retailer and aims to provide an immersive experience that goes beyond simple sales, positioning Worten as a primary hub for the Portuguese gaming community.