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3 clusters · 5 sources · 32 days · First seen · Last updated

Worten retail strategy shift in Iberia

Overview

In early July 2026, Portuguese retailer Worten announced it would end online sales on mainland Spain and concentrate its e‑commerce effort on the Canary Islands, marking a clear pivot away from a broad digital footprint.

Later that month, Worten opened the first PlayStation "Store‑in‑Store" on the Iberian Peninsula at its Centro Colombo outlet in Lisbon. The partnership with Sony created an immersive space featuring the latest consoles, accessories, special‑edition games and high‑end audio‑visual zones where customers can test products. The venue is also slated for exclusive PlayStation product launches and early‑access events.

Tiago Gomes, Iberian commercial director for Worten, said the initiative underscores gaming’s strategic importance for the retailer and aims to position Worten as a primary hub for the Portuguese gaming community. Together, these moves illustrate Worten’s transition toward a localized, experience‑driven retail model in the Iberian market.

Entities

Worten · PlayStation · Lisbon · Tiago Gomes · Centro Colombo

Timeline

  1. 11 days ago

    [TECHNOLOGY] 2 sources
    Worten launches first PlayStation store‑in‑store in Lisbon

    Worten inaugurated a PlayStation store‑in‑store at Centro Colombo in Lisbon, offering hands‑on access to the latest consoles and games, with director Tiago Gomes calling gaming a strategic focus.

  2. 14 days ago

    [BUSINESS] 3 sources
    Worten launches first PlayStation Store-in-Store in Iberian Peninsula

    Worten and PlayStation opened the first Iberian Peninsula Store‑in‑Store at Lisbon's Centro Colombo, offering hands‑on gaming experiences and exclusive launch events.

  3. about 1 month ago

    [BUSINESS] 2 sources
    Worten shifts focus to Canary Islands as it ends mainland Spain online sales

    Worten launches a buy‑4‑pay‑3 promotion in the Canary Islands until July 6 and will close its mainland Spain online store on July 31, shifting focus to the islands and Portugal.

Sources

briefing.pt · jornaleconomico.sapo.pt · marketeer.sapo.pt · otakupt.com · pt.ign.com

This summary has been updated 1 time: see revision history