Worten launches first PlayStation store‑in‑store in Lisbon

Worten opened the first official PlayStation “store‑in‑store” on the Iberian Peninsula at its Centro Colombo location in Lisbon. The immersive space lets visitors try the latest consoles, accessories and games, and includes advanced sound and visual zones for a near‑real gaming experience. It will also serve as a venue for future PlayStation product launches and early‑access events.

Tiago Gomes, Iberian Commercial Director for Worten’s Core division, said gaming is a strategic category for the retailer and the new venue reflects its ambition to lead the sector’s evolution in Portugal.