WWE Launches Club WWE Membership Program on July 31

WWE announced that its new premium subscription service, Club WWE, will officially launch on Friday, July 31. The programme is designed for the company's most passionate fans and bundles ticket access, exclusive merchandise, a premium content library and community features into a single offering.

Founding members receive a limited‑edition welcome kit that includes a match‑used canvas and a personal note from 17‑time champion John Cena, as well as early‑access tickets and members‑only lounges at select live events. Additional perks feature a members‑only shop with the ‘Never Seen 17’ collection, a Minneapolis‑themed merchandise line available from day one, live match chats, and a points‑based rewards system. WWE said the service will later expand internationally. In the United States, the subscription costs $99 per year or $8.25 per month.