WWE Club Membership rollout

In mid‑July 2026 WWE announced Club WWE, a premium VIP offering priced at $99 per year. The program bundles early ticket presale, exclusive merchandise, a points‑based rewards system and special digital content. A preview period for founding members opened on July 13, with a kit that includes a match‑used ring canvas, a lanyard, a Founder pin bearing a note from John Cena, and a Summer Slam ticket offer.

By July 17 WWE confirmed that sign‑ups would run through July 31 and added that the kit also grants access to backstage interview content and the exclusive show “Is It Toxic?” hosted by Kit Wilson. The full Club WWE experience, including the digital platform and broader benefits, is slated for launch after the preview phase.

On July 27 WWE set the official launch date for July 31. It reiterated the $99 annual fee (or $8.25 per month) and detailed additional perks for members: a members‑only shop featuring the “Never Seen 17” collection, a Minneapolis‑themed merchandise line available from day one, live match chat features, exclusive lounges at select live events, and an expanding international rollout. The founding‑member welcome kit remains the match‑used canvas and personal note from Cena, while the broader Club WWE subscription bundles ticket access, premium content, and community features into a single offering.