Xiaomi partners with Bulgarian Volleyball Federation for EuroVolley 2026

Xiaomi has announced a partnership with the Bulgarian Volleyball Federation to support EuroVolley 2026. The collaboration aims to promote volleyball in Bulgaria and integrate technology into the fan experience during the tournament.

Bulgaria will serve as one of the four hosts for the event, which is scheduled to take place from September 9 to 22, 2026. Sofia will host numerous matches, including group stage games, round of 16 matches, and quarterfinals at Arena 8888 Sofia. During the competition, Xiaomi plans to implement interactive elements, such as a special photo corner for spectators.

Nikolay Nankov, Country Manager of Xiaomi in Bulgaria, stated that the partnership reflects the company's philosophy of using technology to help people realize their potential, noting that the values of sports—such as discipline and teamwork—align with the brand's mission.