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Apple captures 49% of global smartphone revenue as memory‑chip shortage drives price hikes
Global smartphone revenue reached a record $109 billion in the second quarter of 2026, up 7 % year‑on‑year, while the average selling price hit $400, a 17 % increase. The rise in revenue came despite a decline in shipments, which fell between 6 % and 11 % according to various research firms.
Apple dominated the market, taking 49 % of total smartphone revenue and posting a 22 % revenue gain. The company shipped 55.1 million iPhones, a 23 % year‑on‑year rise that gave it a 20 % market‑share. Samsung remained the largest vendor by units, shipping 60.5 million phones and holding a 22 % share of revenue. Xiaomi saw the steepest shipment drop, down 26 % and revenue down 17 % even though its average selling price rose 13 %.
The underlying driver was a sharp increase in DRAM and NAND memory costs, which have quadrupled since early 2023. The higher component prices forced manufacturers to raise retail prices; Xiaomi, for example, lifted prices of several Chinese models by 300–500 yuan. The industry is shifting from volume‑driven growth to a premium‑value model as consumers absorb higher costs.
Entities
Apple Inc. · Counterpoint Research · Omdia · Samsung Electronics · Shilpi Jain · Xiaomi Corp · Xiaomi Corporation · iPhone 17
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 5 SOURCES] Memory‑chip prices have quadrupled since early 2023, prompting smartphone manufacturers to raise device prices. android-mt.ouest-france.fr · www.frandroid.com · www.redestelecom.es · www.itweb.co.za · seleo.gr
- [● 4 SOURCES] Average selling price of smartphones reached $400 in Q2 2026, a 17 % increase from the previous year. www.redestelecom.es · haber.doviz.com · phone.cnmo.com · www.intomobile.com
- [● 5 SOURCES] Apple captured 49 % of global smartphone revenue in Q2 2026. www.intomobile.com · haber.doviz.com · phone.cnmo.com · www.redestelecom.es · www.ictbusiness.biz
- [● 7 SOURCES] Xiaomi shipments fell 26 % year‑on‑year and revenue dropped 17 % despite a 13 % rise in average selling price. www.intomobile.com · haber.doviz.com · phone.cnmo.com · www.redestelecom.es · www.itweb.co.za · +2 more
- [● 3 SOURCES] Apple's smartphone shipments increased 13 % year‑on‑year in Q2 2026. www.intomobile.com · haber.doviz.com · phone.cnmo.com
- [● 5 SOURCES] Apple's smartphone revenue grew 22 % year‑on‑year in Q2 2026. www.intomobile.com · haber.doviz.com · phone.cnmo.com · www.redestelecom.es · www.ictbusiness.biz
- [● 4 SOURCES] Global smartphone market revenue in Q2 2026 was $109 billion, up 7 % year‑on‑year. www.redestelecom.es · haber.doviz.com · phone.cnmo.com · www.intomobile.com
- [● 5 SOURCES] Samsung held a 16 % share of global smartphone revenue in Q2 2026, with 9 % growth in both revenue and shipments. www.intomobile.com · haber.doviz.com · phone.cnmo.com · www.tahawultech.com · www.redestelecom.es
- [● 8 SOURCES] Average selling price of smartphones in Q2 2026 reached $400, a 17 % increase year‑on‑year. phone.cnmo.com · www.intomobile.com · www.tahawultech.com · www.redestelecom.es · haber.doviz.com · +3 more
- [● 8 SOURCES] Global smartphone revenue in Q2 2026 was $109 billion, up 7 % year‑on‑year. phone.cnmo.com · www.intomobile.com · www.tahawultech.com · www.redestelecom.es · haber.doviz.com · +3 more
- [● 5 SOURCES] Apple's smartphone revenue grew 22 % year‑on‑year and shipments rose 13 % in Q2 2026. phone.cnmo.com · www.intomobile.com · www.tahawultech.com · www.redestelecom.es · haber.doviz.com
- [● 5 SOURCES] Apple held 49 % of global smartphone revenue in Q2 2026. phone.cnmo.com · www.intomobile.com · www.tahawultech.com · www.redestelecom.es · haber.doviz.com