XING wins Influence Award for JOYSOUND sound logo campaign

XING Co., Ltd., the operator of the JOYSOUND karaoke service, has received the Influence Award at the Press Release Awards 2026. The award recognizes a press release that successfully generated widespread positive impact through strategic communication.

The winning release focused on the unexpected rise of the “Hakata no Shio” sound logo in the JOYSOUND daily rankings, where it reached 4th place. Rather than focusing on a typical number one ranking, the company analyzed the phenomenon through the lens of “time performance” (taipa), noting how users enjoy singing short, recognizable brand jingles.

Following the release, the “Hakata no Shio” track became a massive hit, securing the number one spot in monthly rankings for three consecutive months starting in July. The campaign has received significant recognition within the advertising industry, previously winning awards at the ACC Tokyo Creativity Awards and the Dentsu Advertising Awards.