Japan food industry launches seasonal autumn menus

Various Japanese food and beverage providers are launching seasonal autumn menus featuring sweet potato and regional ingredients.

Seven-Eleven Japan is releasing a seven-item ‘Mitsu-imo’ series, including products made with Beni Haruka and Anno Imo varieties. This lineup includes collaborations with Kamakura Goro Honten, such as an ‘An Butter Sand’.

In Fukuoka, the Taiwanese cafe Chun Shui Tang is offering a ‘Roasted Sweet Potato Afternoon Tea’ using Kagoshima-grown Beni Haruka, featuring Taiwanese sweets and dim sum. Meanwhile, Ryoeido is launching a ‘VIVANT Ena Chestnut Parfait’ inspired by the drama ‘VIVANT’.

Other seasonal offerings include: • Perie Marche & Gohan in Chiba: Menus featuring Chiba-grown ‘Imo-buta’ pork and sweet potatoes. • Shinkansen Gran Class: Autumn refreshments on Tohoku, Hokkaido, and Hokuriku lines, including a pound cake made with Ibaraki Beni Haruka. • Restaurant Chains: Various promotions for Silver Week, including free rice at Katsuya, discounts at Hanamaru Udon, and beverage deals at Osaka Ohsho and Jonathan’s.