Yoshinoya clarifies staff handling of Dragon Quest Walk prize figures after resale allegations

Yoshinoya launched a collaboration with the mobile game Dragon Quest Walk, offering limited‑edition figurine sets with its beef‑bowl meals. In July, a video from a Tokyo store showed an employee moving figurines between containers, leading to online speculation that staff were sorting prizes for resale.

Yoshinoya’s public relations team explained that the action was intended to prevent uneven distribution when identical‑feeling figures arrived in bulk, and that no employee involvement in resale was confirmed. The company apologized for any misunderstanding, reiterated its policy against resale, and noted that the store’s temporary closure from July 21‑24 was due to scheduled maintenance, not the video.

The incident sparked criticism on social media, with users questioning the need for such “sorting” and recalling earlier complaints about uneven figure allocation and the early termination of the first sales phase.